A further look
About the company
Legacy Coaching is an up-and-coming 1-to-1 coaching company run by a group of ambitious boys from Tonbridge. Focused on helping people improve both physically and mentally, they wanted a logo that would reflect their professionalism, drive, and growing reputation. We worked with Legacy Coaching to create a fresh, modern identity that captures their vision and helps push their brand to new heights.
Legacy Coaching logo breakdown
The logo features a central football, immediately tying the design to their core focus: performance, growth, and the sporting mindset. Surrounding the ball is a gold ring, which represents consistency and progression — a visual metaphor for the journey of self-improvement their clients go through. Sitting proudly above the design is a crown, symbolising leadership, excellence, and the pursuit of success — three values that define both their coaching philosophy and their growing brand identity.
The gold and navy colour scheme was carefully chosen to balance luxury and trust. Gold signifies ambition, quality, and high standards, while navy brings stability, professionalism, and reliability — traits that are vital in building a credible coaching brand. The symmetrical circular shape unites all of these elements, creating a sense of balance, focus, and teamwork.
The combination of elegant script typography and bold emblem design gives Legacy Coaching a timeless, premium look that’s both modern and aspirational. It’s a logo that not only looks strong on social media and apparel, but also represents the long-term legacy they’re building — one session at a time.
Every detail in design has purpose. With Legacy Coaching, we crafted a logo that blends strength, ambition, and professionalism — a design built to represent a brand that’s driven to lead